In terms of business, what does ROI stand for?

Return on Investment (ROI) is a key financial metric widely used in business to evaluate the efficiency or profitability of an investment. It measures the return generated relative to the investment cost, providing a straightforward way to assess how effectively capital has been employed. A higher ROI indicates a more profitable investment, making it an essential tool for decision-making.

This metric is crucial for both assessing past performance and for planning future investments, enabling organizations to compare the financial returns of different ventures effectively. By focusing on the actual returns relative to costs, businesses can make informed choices that align with their financial goals.